{"id":1164,"date":"2024-05-01T23:48:58","date_gmt":"2024-05-01T20:48:58","guid":{"rendered":"https:\/\/linza.agency\/marketyngovi-rishennya-dlya-studiyi-suchasnoyi-vyshyvky-gojra-7\/"},"modified":"2025-02-05T07:41:52","modified_gmt":"2025-02-05T05:41:52","slug":"marketyngovi-rishennya-dlya-studiyi-suchasnoyi-vyshyvky-gojra-7","status":"publish","type":"post","link":"https:\/\/linza.agency\/en\/marketyngovi-rishennya-dlya-studiyi-suchasnoyi-vyshyvky-gojra-7\/","title":{"rendered":"Marketing solutions for the modern embroidery studio Hoyra"},"content":{"rendered":"\n\n
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\n \n Home \n \n \n <\/svg>\n <\/a>\n\n Marketing solutions for the modern embroidery studio Hoyra\n \n \n <\/svg><\/span>\n \n <\/div>\n \n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n \n\n
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Marketing solutions for the modern embroidery studio Hoyra<\/h1>\n \n
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year:2022-2024<\/strong><\/p>\n \n \n

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Graphic design<\/span><\/a>PR-support<\/span><\/a><\/div> \n <\/div>\n <\/div>\n\n
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Hoyra is a combination of traditions and innovations in creating unique images, where the mission is to make embroidered clothes an integral part of not only the festive image, but also everyday life. Hoyra Contemporary Embroidery Studio was founded in 2008 by designer Iryna Khrystynych. Hoyra creates original embroideries for women, men, children, couples in love and sets for families.<\/p>\n

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The main goal we came to us with was to increase sales. To achieve this goal, we decided to move forward as follows:<\/p>\n

We started to increase brand awareness through collaborations and cooperation with opinion leaders, and to increase brand loyalty by broadcasting sincerity and openness in communication: we told what it was like to work during the war, what difficulties we faced and what solutions we found.<\/p>\n

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We used various communication channels and marketing tools to draw attention to the brand and create a holistic impression. Reels is one such tool that helps us create a unique atmosphere and convey the essence of the brand in an aesthetic and dynamic way. One of the pleasant results is that after advertising with Mentorka, as well as the stylish Reels, they have been organically distributed in the “Kolekcia” community, where they were mentioned in one post along with well-known Ukrainian brands.<\/p>\n

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Hoyra’s target audience is made up of solvent women and men who want to look stylish and integrate Ukrainian traditions into the modern rhythm of life. They understand that embroidery is not only a symbol of national culture, but also a great wardrobe element that can be combined with ordinary jeans, skirts, trousers, and other clothes.<\/p>\n

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Once you choose the right collaboration, you can achieve organic distribution. We also demonstrate the core values of the brand through the media with whom we collaborate. The right choice of collaborations is very important for forming the right association with our target audience.<\/p>\n

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It’s important to remember that it’s not just communication and messages that matter, but also how well visuals can catch the eye of the audience. That’s why it’s important to know your audience. We track what format is interesting to our subscribers, and then we focus on images, and this is how we got organic distribution – it means that we analyze the content correctly. That’s why we created a section called “collage images” that showed how and with what to combine embroidery.<\/p>\n<\/div>\n<\/div>\n

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Most people who want to buy an embroidered shirt usually look for it on the Internet or on social media before doing anything. Social media is a very powerful advertising tool, so linza agency developed a plan to promote Hoyra’s products through advertising.<\/p>\n<\/div>\n<\/div>\n<\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n\n\n\n\n

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Project team<\/h3>\n \n
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Ira Shostak<\/h6>\n \n

CEO & Marketing Lead<\/p>\n <\/div>\n

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Olena Zenchenko<\/h6>\n \n

Art director + Designer<\/p>\n <\/div>\n

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Anna Heher<\/h6>\n \n

Designer<\/p>\n <\/div>\n

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Isabella Aronson<\/h6>\n \n

Head of PR<\/p>\n <\/div>\n

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Anna Tymoshenko<\/h6>\n \n

SMM + Digital Account Manager<\/p>\n <\/div>\n <\/div>\n \n\n\n\n\n

\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[21,19],"tags":[],"acf":[],"yoast_head":"\nMarketing solutions for the modern embroidery studio Hoyra - Linza<\/title>\n<meta name=\"description\" content=\"Linza Agency \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u0454 Hoyra Studio: PR-\u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430, \u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u0456 Reels \u0434\u043b\u044f \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u0442\u0430 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u0457 \u0432\u0438\u0448\u0438\u0432\u0430\u043d\u043e\u043a \u0443 \u0441\u0443\u0447\u0430\u0441\u043d\u0456\u0441\u0442\u044c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linza.agency\/en\/marketyngovi-rishennya-dlya-studiyi-suchasnoyi-vyshyvky-gojra-7\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing solutions for the modern embroidery studio Hoyra - 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