{"id":1513,"date":"2024-06-13T00:23:49","date_gmt":"2024-06-12T21:23:49","guid":{"rendered":"https:\/\/linza.agency\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/"},"modified":"2024-12-18T01:39:53","modified_gmt":"2024-12-17T23:39:53","slug":"yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj","status":"publish","type":"post","link":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/","title":{"rendered":"PR campaign for “Pratsyuy!” platform"},"content":{"rendered":"\n\n
\n \"case_pracui2\"\n \"case_pracui\"\n\n
\n
<\/div>\n <\/div>\n\n <\/div>\n\n \n
\n
\n
\n \n
\n
\n\n
\n \n Home \n \n \n <\/svg>\n <\/a>\n\n PR campaign for “Pratsyuy!” platform\n \n \n <\/svg><\/span>\n \n <\/div>\n \n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n \n \n\n
\n\n
\n
\n\n

PR campaign for “Pratsyuy!” platform<\/h1>\n \n
\n

year:2023<\/strong><\/p>\n \n \n

\n\t\t\t\t\t\tScope:<\/span>\n\n
PR-support<\/span><\/a><\/div> \n <\/div>\n <\/div>\n\n
\n

“Pratsyuy!” (“Work!”) is a social project that helps people with disabilities find jobs quickly and gives employers a hand in developing equality and inclusion policies. <\/p>\n \n \n

\n
\n

 <\/p>\n

Due to the full-scale invasion, the number of people with disabilities in Ukraine is growing significantly. According to some reports, their number increased by 300,000 in the first year of the war. However, the issue of education and work for people with disabilities is still relevant and unresolved.<\/p>\n

 <\/p>\n

To influence the situation with employment in Ukraine and contribute to the inclusive reconstruction of Ukraine, the “Association of Inclusive Country” Charitable Foundation created the online platform “Pratsyuy!”. And linza agency helped with the PR component.<\/p>\n

 <\/p>\n<\/div>\n

On the “Pratsyuy!” platform, you can already find jobs from the following market giants: PrivatBank, Auchan, Darnytsia, and Kyivstar. This is a solid base, well-known businesses that are followed by leading media. So we used this information as a strong point. We highlighted it in our press release and letters to the media.<\/p>\n<\/div>\n

 <\/p>\n

\n
\n
RESULTS OF THE MEDIA CAMPAIGN:<\/strong><\/h5>\n

 <\/p>\n

\n
\n

30+ mentions<\/strong> in online media (including The Village Ukraine, Svidomi, Detector Media), more than 20 mentions on social media pages. The total reach of the media campaign amounted to 42,656+ people.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n\n\n\n\n\n

\n \n\n
\n\n \n
\n

Creative team<\/h3>\n \n
\n
\n
Ira Shostak<\/h6>\n \n

CEO & Marketing lead<\/p>\n <\/div>\n

\n
Les Yakymchuk<\/h6>\n \n

Creative Lead<\/p>\n <\/div>\n

\n
Natalya Zasyadko<\/h6>\n \n

Producer<\/p>\n <\/div>\n

\n
Olena Zenchenko<\/h6>\n \n

Art Director<\/p>\n <\/div>\n

\n
Izabella Aronson<\/h6>\n \n

Head of PR<\/p>\n <\/div>\n

\n
Anna Sovshchak<\/h6>\n \n

PR Manager<\/p>\n <\/div>\n

\n
Mykhailo Komarov<\/h6>\n \n

Creative Copywriter<\/p>\n <\/div>\n

\n
Alina Smelaya<\/h6>\n \n

Motion Designer<\/p>\n <\/div>\n <\/div>\n \n\n\n\n\n

\n \n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"acf":[],"yoast_head":"\nPR campaign for "Pratsyuy!" platform - Linza<\/title>\n<meta name=\"description\" content=\"Learn how linza agency helps projects gain media coverage. Practical PR examples for boosting visibility and recognition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR campaign for "Pratsyuy!" platform - Linza\" \/>\n<meta property=\"og:description\" content=\"Learn how linza agency helps projects gain media coverage. Practical PR examples for boosting visibility and recognition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/\" \/>\n<meta property=\"og:site_name\" content=\"Linza\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/linza.agency.ua\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-12T21:23:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-17T23:39:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/linza.agency\/wp-content\/uploads\/2024\/05\/d-large-792x594-pracuy-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"792\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Linza Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linza Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/\"},\"author\":{\"name\":\"Linza Agency\",\"@id\":\"https:\/\/linza.agency\/#\/schema\/person\/d444a04aa06c59c10a6e0d93a01c9595\"},\"headline\":\"PR campaign for “Pratsyuy!” platform\",\"datePublished\":\"2024-06-12T21:23:49+00:00\",\"dateModified\":\"2024-12-17T23:39:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/\"},\"wordCount\":5,\"publisher\":{\"@id\":\"https:\/\/linza.agency\/#organization\"},\"articleSection\":[\"PR-support\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/\",\"url\":\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/\",\"name\":\"PR campaign for \\\"Pratsyuy!\\\" platform - Linza\",\"isPartOf\":{\"@id\":\"https:\/\/linza.agency\/#website\"},\"datePublished\":\"2024-06-12T21:23:49+00:00\",\"dateModified\":\"2024-12-17T23:39:53+00:00\",\"description\":\"Learn how linza agency helps projects gain media coverage. Practical PR examples for boosting visibility and recognition.\",\"breadcrumb\":{\"@id\":\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/linza.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PR campaign for “Pratsyuy!” platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/linza.agency\/#website\",\"url\":\"https:\/\/linza.agency\/\",\"name\":\"Linza Communication agency\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/linza.agency\/#organization\"},\"alternateName\":\"Linza agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/linza.agency\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/linza.agency\/#organization\",\"name\":\"Linza\",\"url\":\"https:\/\/linza.agency\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/linza.agency\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/linza.agency\/wp-content\/uploads\/2024\/02\/favicon-linza.png\",\"contentUrl\":\"https:\/\/linza.agency\/wp-content\/uploads\/2024\/02\/favicon-linza.png\",\"width\":120,\"height\":120,\"caption\":\"Linza\"},\"image\":{\"@id\":\"https:\/\/linza.agency\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/linza.agency.ua\/\",\"https:\/\/www.instagram.com\/linza_agency\/\",\"https:\/\/www.linkedin.com\/company\/linza-agency\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/linza.agency\/#\/schema\/person\/d444a04aa06c59c10a6e0d93a01c9595\",\"name\":\"Linza Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/linza.agency\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bfd7d047c0e5549da3cdfbf48a4ef35f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bfd7d047c0e5549da3cdfbf48a4ef35f?s=96&d=mm&r=g\",\"caption\":\"Linza Agency\"},\"url\":\"https:\/\/linza.agency\/en\/author\/linza\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PR campaign for \"Pratsyuy!\" platform - Linza","description":"Learn how linza agency helps projects gain media coverage. Practical PR examples for boosting visibility and recognition.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/","og_locale":"en_US","og_type":"article","og_title":"PR campaign for \"Pratsyuy!\" platform - Linza","og_description":"Learn how linza agency helps projects gain media coverage. Practical PR examples for boosting visibility and recognition.","og_url":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/","og_site_name":"Linza","article_publisher":"https:\/\/www.facebook.com\/linza.agency.ua\/","article_published_time":"2024-06-12T21:23:49+00:00","article_modified_time":"2024-12-17T23:39:53+00:00","og_image":[{"width":792,"height":594,"url":"http:\/\/linza.agency\/wp-content\/uploads\/2024\/05\/d-large-792x594-pracuy-.png","type":"image\/png"}],"author":"Linza Agency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Linza Agency","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/#article","isPartOf":{"@id":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/"},"author":{"name":"Linza Agency","@id":"https:\/\/linza.agency\/#\/schema\/person\/d444a04aa06c59c10a6e0d93a01c9595"},"headline":"PR campaign for “Pratsyuy!” platform","datePublished":"2024-06-12T21:23:49+00:00","dateModified":"2024-12-17T23:39:53+00:00","mainEntityOfPage":{"@id":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/"},"wordCount":5,"publisher":{"@id":"https:\/\/linza.agency\/#organization"},"articleSection":["PR-support"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/","url":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/","name":"PR campaign for \"Pratsyuy!\" platform - Linza","isPartOf":{"@id":"https:\/\/linza.agency\/#website"},"datePublished":"2024-06-12T21:23:49+00:00","dateModified":"2024-12-17T23:39:53+00:00","description":"Learn how linza agency helps projects gain media coverage. Practical PR examples for boosting visibility and recognition.","breadcrumb":{"@id":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/linza.agency\/en\/yak-zrobyty-tak-shhob-pro-vashi-proyekty-govoryly-zmi-na-prykladi-platformy-praczyuj\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/linza.agency\/en\/"},{"@type":"ListItem","position":2,"name":"PR campaign for “Pratsyuy!” platform"}]},{"@type":"WebSite","@id":"https:\/\/linza.agency\/#website","url":"https:\/\/linza.agency\/","name":"Linza Communication agency","description":"","publisher":{"@id":"https:\/\/linza.agency\/#organization"},"alternateName":"Linza agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/linza.agency\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/linza.agency\/#organization","name":"Linza","url":"https:\/\/linza.agency\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/linza.agency\/#\/schema\/logo\/image\/","url":"https:\/\/linza.agency\/wp-content\/uploads\/2024\/02\/favicon-linza.png","contentUrl":"https:\/\/linza.agency\/wp-content\/uploads\/2024\/02\/favicon-linza.png","width":120,"height":120,"caption":"Linza"},"image":{"@id":"https:\/\/linza.agency\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/linza.agency.ua\/","https:\/\/www.instagram.com\/linza_agency\/","https:\/\/www.linkedin.com\/company\/linza-agency\/"]},{"@type":"Person","@id":"https:\/\/linza.agency\/#\/schema\/person\/d444a04aa06c59c10a6e0d93a01c9595","name":"Linza Agency","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/linza.agency\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bfd7d047c0e5549da3cdfbf48a4ef35f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bfd7d047c0e5549da3cdfbf48a4ef35f?s=96&d=mm&r=g","caption":"Linza Agency"},"url":"https:\/\/linza.agency\/en\/author\/linza\/"}]}},"_links":{"self":[{"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/posts\/1513"}],"collection":[{"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/comments?post=1513"}],"version-history":[{"count":22,"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/posts\/1513\/revisions"}],"predecessor-version":[{"id":2102,"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/posts\/1513\/revisions\/2102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/media\/980"}],"wp:attachment":[{"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/categories?post=1513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linza.agency\/en\/wp-json\/wp\/v2\/tags?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}