{"id":1514,"date":"2024-04-23T22:54:21","date_gmt":"2024-04-23T19:54:21","guid":{"rendered":"https:\/\/linza.agency\/inklyuzyvna-vidbudova-ukrayinskyh-mist\/"},"modified":"2024-12-18T01:36:40","modified_gmt":"2024-12-17T23:36:40","slug":"inklyuzyvna-vidbudova-ukrayinskyh-mist","status":"publish","type":"post","link":"https:\/\/linza.agency\/en\/inklyuzyvna-vidbudova-ukrayinskyh-mist\/","title":{"rendered":"Inclusive Reconstruction of Ukrainian Cities"},"content":{"rendered":"\n\n        <div class=\"post-block__baner\">\n            <img decoding=\"async\" class=\"img-desktop\" src=\"https:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/d-1440x720-ink-vibudova-1-1.png\" alt=\"case_dostuno_bi2\">\n            <img decoding=\"async\" class=\"img-mob\" style=\"object-fit: cover;\" src=\"https:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/p-375x188-ink-vibudova-1-1.png\" alt=\"case\">\n\n            <div class=\"container\">\n                <div class=\"post-block__baner-content\"><\/div>\n            <\/div>\n\n        <\/div>\n\n    \n<section class=\"post-block\">\n    <div class=\"breadcrumb-wrapper\">\n        <div class=\"container\">\n            \n            <div class=\"post-block__breadcrumb\">\n                <div class=\"post-block__breadcrumb-wrapper\">\n\n                    <div class=\"post-block__breadcrumb-content\">\n                        \n                        <a href=\"https:\/\/linza.agency\/en\/\">Home                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M6 12H18H6ZM18 12L13 7L18 12ZM18 12L13 17L18 12Z\" fill=\"#215DB7\"\/>\n                                <path d=\"M6 12H18M18 12L13 7M18 12L13 17\" stroke=\"#32326A\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                            <\/svg>\n                        <\/a>\n\n                                                    <span>Inclusive Reconstruction of Ukrainian Cities<svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M6.41634 6.41669L15.583 15.5834L6.41634 6.41669ZM15.583 15.5834V7.33335V15.5834ZM15.583 15.5834H7.33301H15.583Z\" fill=\"#163E7A\"\/>\n                                <path d=\"M6.41634 6.41669L15.583 15.5834M15.583 15.5834V7.33335M15.583 15.5834H7.33301\" stroke=\"#32326A\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                            <\/svg><\/span>\n                            \n                                            <\/div>\n                   \n                <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n        \n        \n\n    <div class=\"post-block__main\">\n\n        <div class=\"container\">\n            <div class=\"post-block__wrapper\">\n\n                                    <h1 style=\"font-weight: 400;\">Inclusive Reconstruction of Ukrainian Cities<\/h1>\n                \n                <div class=\"post-block__info\">\n                                            <p>year:<strong>2023<\/strong><\/p>\n                    \n                    \n                    <div class=\"post-block__scope\">\n\t\t\t\t\t\t<span>Scope:<\/span>\n\n                        <div class=\"post-categories\"><a href=\"https:\/\/linza.agency\/en\/\"><span class=\"category\">Explainers<\/span><\/a><a href=\"https:\/\/linza.agency\/en\/\"><span class=\"category\">Graphic design<\/span><\/a><a href=\"https:\/\/linza.agency\/en\/\"><span class=\"category\">PR-support<\/span><\/a><\/div>                        \n                    <\/div>\n                <\/div>\n\n                <div class=\"post-block__content\">\n                                            <p>The main goal of our information campaign, developed for the NGO Dostupno.UA, was to raise awareness of the issue of accessibility of urban spaces and to tell how to rebuild Ukraine as a comfortable place for all people<\/p>\n                    \n                                            <div class=\"post-block__video\">\n                            <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/qhJ85mEO_MQ?si=ZrxdgZHBkPzpDq4w\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                        <\/div>\n                    \n                                            <div class=\"post-block__content-section\"><p><!-- wp:paragraph --><\/p>\n<p>As of September 1, 2022, at least 1,788 educational and medical institutions had been destroyed and 211 cultural facilities damaged. According to preliminary estimates by analysts, which are relied on by the Ministry of Community and Territorial Development, more than 2.4 million Ukrainians lived in destroyed or severely damaged housing. These houses should be restored not in their original form, but with all aspects of inclusiveness taken into account.<\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>We wanted to reach out to those who would be rebuilding and participating in the development of post-war Ukraine: to provide them with up-to-date and clear information about the inclusivity of infrastructure, commercial and residential buildings. However, speaking directly to this audience is not easy. So we decided to seek an approach through their children, friends, and general social pressure.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>So we decided on three main blocks of products. The first was outdoor and digital advertising, for which we developed five thematic posters. They could be seen on the streets and in the Kyiv subway, as well as on the Intercity.<\/p>\n<p>&nbsp;<\/p>\n<p>The second element was an animated music video about barrier-free Ukrainian cities, created together with alyona alyona.<\/p>\n<div class=\"my-2 cases-material-full-width module-text-module\" data-v-29ae2efa=\"\">\n<div class=\"cases-material cases-material-new\">\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<\/div>\n<\/div>\n<div class=\"my-2 cases-material-full-width module-text-module\" data-v-29ae2efa=\"\">\n<div class=\"cases-material cases-material-new\">\n<p>The third element was a video exhibit where familiar characters &#8211; Panda and Giraffe &#8211; decide to create a video blog to talk about specific problems related to inclusiveness in our cities.<\/p>\n<div class=\"my-2 cases-material-full-width module-text-module\" data-v-29ae2efa=\"\">\n<div class=\"cases-material cases-material-new\">\n<p>We complemented our media and influencer campaign by ensuring that our messages were disseminated through various channels, including social media and other digital platforms.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"my-2 cases-material-full-width module-text-module\" data-v-29ae2efa=\"\">\n<div class=\"cases-material cases-material-new\">\n<h3>Results<\/h3>\n<p>&nbsp;<\/p>\n<h6>The total reach of the campaign exceeded 8,500,000.<\/h6>\n<p>&nbsp;<\/p>\n<p><strong>40+ media appearances<\/strong> + live broadcast on 20 channels in 12 regions: Zaporizhia, Chernivtsi and region, Ivano-Frankivsk and region, Kolomyia, Lviv region, Chervonohrad, Khmelnytskyi, Kropyvnytskyi, Oleksandriia, Svitlovodsk, Sumy, Ternova in Dnipropetrovsk region, Myronivka and Pereyaslav in Kyiv region, Volyn, Chernihiv, Pryluky, Kharkiv.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-427 size-full\" src=\"http:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/89dd41d4-5afa-4dd2-b19a-8fc25e452486.png.webp\" alt=\"\" width=\"2360\" height=\"469\" srcset=\"https:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/89dd41d4-5afa-4dd2-b19a-8fc25e452486.png.webp 2360w, https:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/89dd41d4-5afa-4dd2-b19a-8fc25e452486.png-300x60.webp 300w, https:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/89dd41d4-5afa-4dd2-b19a-8fc25e452486.png-1024x203.webp 1024w, https:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/89dd41d4-5afa-4dd2-b19a-8fc25e452486.png-768x153.webp 768w, https:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/89dd41d4-5afa-4dd2-b19a-8fc25e452486.png-1536x305.webp 1536w, https:\/\/linza.agency\/wp-content\/uploads\/2024\/04\/89dd41d4-5afa-4dd2-b19a-8fc25e452486.png-2048x407.webp 2048w\" sizes=\"(max-width: 2360px) 100vw, 2360px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n\n\n\n    <section class=\"slider-block\" style=\"background: #EBEBF2;\">\n        <input class=\"number-slides\" data-number=\"5\" type=\"hidden\">\n        <div class=\"container\">\n            <div class=\"slider-block__wrapper\">\n                <div class=\"swiper swiper-block\">\n\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n\n\n\n\n<section class=\"post-team\">\n    <!-- <div class=\"post-team__img\"><\/div> -->\n\n    <div class=\"container\">\n\n        \n        <div class=\"post-team__wrapper\">\n                            <h3>Creative team<\/h3>\n            \n                                        <div class=\"post-team__list\">\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Ira Shostak<\/h6>\n                                        \n                                                                                    <p>CEO &amp; Marketing Lead<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Les Yakymchuk<\/h6>\n                                        \n                                                                                    <p>Creative Lead<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Olena Zenchenko<\/h6>\n                                        \n                                                                                    <p>Art Director<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Daria Sinelnikova<\/h6>\n                                        \n                                                                                    <p>Producer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Mykhailo Komarov<\/h6>\n                                        \n                                                                                    <p>Creative Copywriter<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Izabella Aronson<\/h6>\n                                        \n                                                                                    <p>Head of PR<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Anna Sovshchak<\/h6>\n                                        \n                                                                                    <p>PR Manager<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Anna Tymoshenko<\/h6>\n                                        \n                                                                                    <p>PR Manager<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Yulia Plevako<\/h6>\n                                        \n                                                                                    <p>Animation<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Mykhailo Myronenko<\/h6>\n                                        \n                                                                                    <p>Sound Designer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Mariia Ozirna<\/h6>\n                                        \n                                                                                    <p>Video Director and Illustrator<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Oleksandra Nesterenko<\/h6>\n                                        \n                                                                                    <p>Panda voice in animated explainer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Dmytro Shchebetiuk<\/h6>\n                                        \n                                                                                    <p>Giraffe voice in animated explainer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Dmytro Shchebetiuk<\/h6>\n                                        \n                                                                                    <p>Ideological inspirer of the project, Dostupno.UA<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Nataliia Parkhytko<\/h6>\n                                        \n                                                                                    <p>Deputy Head of the organization, Dostupno.UA<\/p>\n                                                                            <\/div>\n                                                            <\/div>\n                        \n\n\n\n\n            <div class=\"navigation-ways\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,21,19],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inclusive Reconstruction of Ukrainian Cities - Linza<\/title>\n<meta name=\"description\" content=\"linza agency supports inclusive reconstruction in Ukraine. 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