{"id":2322,"date":"2024-07-21T16:55:01","date_gmt":"2024-07-21T13:55:01","guid":{"rendered":"https:\/\/linza.agency\/komunikaczijna-skladova-dlya-kampaniyi-rekrutmentu-do-navchaj-dlya-ukrayiny\/"},"modified":"2024-12-18T01:45:31","modified_gmt":"2024-12-17T23:45:31","slug":"komunikaczijna-skladova-dlya-kampaniyi-rekrutmentu-do-navchaj-dlya-ukrayiny","status":"publish","type":"post","link":"https:\/\/linza.agency\/en\/komunikaczijna-skladova-dlya-kampaniyi-rekrutmentu-do-navchaj-dlya-ukrayiny\/","title":{"rendered":"Communication component for the Teach for Ukraine recruitment campaign\u2028"},"content":{"rendered":"\n\n<section class=\"post-block\">\n    <div class=\"breadcrumb-wrapper\">\n        <div class=\"container\">\n            \n            <div class=\"post-block__breadcrumb\">\n                <div class=\"post-block__breadcrumb-wrapper\">\n\n                    <div class=\"post-block__breadcrumb-content\">\n                        \n                        <a href=\"https:\/\/linza.agency\/en\/\">Home                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M6 12H18H6ZM18 12L13 7L18 12ZM18 12L13 17L18 12Z\" fill=\"#215DB7\"\/>\n                                <path d=\"M6 12H18M18 12L13 7M18 12L13 17\" stroke=\"#32326A\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                            <\/svg>\n                        <\/a>\n\n                                                    <span>Communication component for the Teach for Ukraine recruitment campaign<svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M6.41634 6.41669L15.583 15.5834L6.41634 6.41669ZM15.583 15.5834V7.33335V15.5834ZM15.583 15.5834H7.33301H15.583Z\" fill=\"#163E7A\"\/>\n                                <path d=\"M6.41634 6.41669L15.583 15.5834M15.583 15.5834V7.33335M15.583 15.5834H7.33301\" stroke=\"#32326A\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n                            <\/svg><\/span>\n                            \n                                            <\/div>\n                   \n                <\/div>\n                \n            <\/div>\n        <\/div>\n    <\/div>\n        \n        \n\n    <div class=\"post-block__main\">\n\n        <div class=\"container\">\n            <div class=\"post-block__wrapper\">\n\n                                    <h1 style=\"font-weight: 400;\">Communication component for the Teach for Ukraine recruitment campaign\u2028<\/h1>\n                \n                <div class=\"post-block__info\">\n                                            <p>year:<strong>2024<\/strong><\/p>\n                    \n                    \n                    <div class=\"post-block__scope\">\n\t\t\t\t\t\t<span>Scope:<\/span>\n\n                        <div class=\"post-categories\"><a href=\"https:\/\/linza.agency\/en\/\"><span class=\"category\">Explainers<\/span><\/a><a href=\"https:\/\/linza.agency\/en\/\"><span class=\"category\">PR-support<\/span><\/a><a href=\"https:\/\/linza.agency\/en\/\"><span class=\"category\">Video production<\/span><\/a><\/div>                        \n                    <\/div>\n                <\/div>\n\n                <div class=\"post-block__content\">\n                                            <p>Every year, Teach for Ukraine engages the most motivated young professionals from various fields to teach in small towns and villages across Ukraine. During the war, participants are involved for a year or two. So every year the organisation faces the task of recruiting new future teachers. This year, linza agency was chosen to create the communication campaign.<\/p>\n                    \n                                            <div class=\"post-block__video\">\n                            <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gOHE4gxn2BY?si=ODEkl10lSrOdPfpJ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                        <\/div>\n                    \n                                            <div class=\"post-block__content-section\"><p>We decided to start by conveying emotion. We needed to inspire the target audience with the idea of teaching and change, to show them the sparkle in the eyes of the students and teachers involved. This is how the video manifesto was born.<\/p>\n<\/div>\n                    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n\n\n\n<section class=\"text-block\" style=\"background: #EBEBF2;\">\n    <div class=\"container\">\n        <div class=\"text-block__wrapper\">\n            Next, we decided to show four short interviews with the participants of the previous enrolments. In the Reels format, they talked about their own teaching experience. 4 reels &#8211; 4 stories, 4 lives, 4 ways to change.        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"text-block\" style=\"background: #EBEBF2;\">\n    <div class=\"container\">\n        <div class=\"text-block__wrapper\">\n            The third stage was three stylised collage Reels-explainers, each of which debunked certain myths and fears that could prevent potential participants from taking part in the project.        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"video-block\" style=\"background: #EBEBF2;\">\n    <div class=\"container\">\n        <div class=\"video-block__wrapper\">\n            <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MRgMwafMJKw?si=VBcTIBm6h6ODKh2O\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section class=\"video-block\" style=\"background: #EBEBF2;\">\n    <div class=\"container\">\n        <div class=\"video-block__wrapper\">\n            <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1LpmV02E7Os?si=KwIc6R3OckEa6K70\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section class=\"post-team\">\n    <!-- <div class=\"post-team__img\"><\/div> -->\n\n    <div class=\"container\">\n\n                    <div class=\"post-team__content editor-style post-block__content\"><p>All video products were complemented by high-quality targeting in social media, which helped with the search for motivated and interested candidates.<\/p>\n<p>&nbsp;<\/p>\n<p><i>The Teaching and Leadership Development Programme is implemented with the financial support of WNISEF (UMAEF).<\/i><\/p>\n<\/div>\n        \n        <div class=\"post-team__wrapper\">\n                            <h3>Creative team: <\/h3>\n            \n                                        <div class=\"post-team__list\">\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Iryna Shostak<\/h6>\n                                        \n                                                                                    <p>CEO and Marketing Lead<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Les Yakymchuk<\/h6>\n                                        \n                                                                                    <p>Creative Lead<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Viktoriia Chorna<\/h6>\n                                        \n                                                                                    <p>Producer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Yuriy Yudin<\/h6>\n                                        \n                                                                                    <p>Director<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Mykhailo Sukhomlyn<\/h6>\n                                        \n                                                                                    <p>Cameraman<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Mykhailo Komarov<\/h6>\n                                        \n                                                                                    <p>Creative Copywriter<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Roksolana Deineha<\/h6>\n                                        \n                                                                                    <p>Art Director<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Lidiia Kubrak<\/h6>\n                                        \n                                                                                    <p>Illustrator<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Kateryna Marushynets<\/h6>\n                                        \n                                                                                    <p>Editor<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Yulia Plevako<\/h6>\n                                        \n                                                                                    <p>Motion Designer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Mykhailo Myronenko<\/h6>\n                                        \n                                                                                    <p>Sound Designer<\/p>\n                                                                            <\/div>\n                                                                    <div class=\"post-team__list-item\">\n                                                                                    <h6>Yulia Ivaniuta<\/h6>\n                                        \n                                                                                    <p>Targeting Specialist<\/p>\n                                                                            <\/div>\n                                                            <\/div>\n                        \n\n\n\n\n            <div class=\"navigation-ways\">\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,19,18],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication component for the Teach for Ukraine recruitment campaign\u2028 - Linza<\/title>\n<meta name=\"description\" content=\"linza agency develops recruitment communication strategies for impactful education campaigns in Ukraine and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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