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    Home Communication component for the Teach for Ukraine recruitment campaign

    Communication component for the Teach for Ukraine recruitment campaign


    year:2024

    Scope:
    ExplainersPR-supportVideo production

    Every year, Teach for Ukraine engages the most motivated young professionals from various fields to teach in small towns and villages across Ukraine. During the war, participants are involved for a year or two. So every year the organisation faces the task of recruiting new future teachers. This year, linza agency was chosen to create the communication campaign.

    We decided to start by conveying emotion. We needed to inspire the target audience with the idea of teaching and change, to show them the sparkle in the eyes of the students and teachers involved. This is how the video manifesto was born.

    Next, we decided to show four short interviews with the participants of the previous enrolments. In the Reels format, they talked about their own teaching experience. 4 reels – 4 stories, 4 lives, 4 ways to change.
    The third stage was three stylised collage Reels-explainers, each of which debunked certain myths and fears that could prevent potential participants from taking part in the project.

    All video products were complemented by high-quality targeting in social media, which helped with the search for motivated and interested candidates.

     

    The Teaching and Leadership Development Programme is implemented with the financial support of WNISEF (UMAEF).

    Creative team:

    Iryna Shostak

    CEO and Marketing Lead

    Les Yakymchuk

    Creative Lead

    Viktoriia Chorna

    Producer

    Yuriy Yudin

    Director

    Mykhailo Sukhomlyn

    Cameraman

    Mykhailo Komarov

    Creative Copywriter

    Roksolana Deineha

    Art Director

    Lidiia Kubrak

    Illustrator

    Kateryna Marushynets

    Editor

    Yulia Plevako

    Motion Designer

    Mykhailo Myronenko

    Sound Designer

    Yulia Ivaniuta

    Targeting Specialist