PR campaign for “Pratsyuy!” platform
year:2023
“Pratsyuy!” (“Work!”) is a social project that helps people with disabilities find jobs quickly and gives employers a hand in developing equality and inclusion policies.
Due to the full-scale invasion, the number of people with disabilities in Ukraine is growing significantly. According to some reports, their number increased by 300,000 in the first year of the war. However, the issue of education and work for people with disabilities is still relevant and unresolved.
To influence the situation with employment in Ukraine and contribute to the inclusive reconstruction of Ukraine, the “Association of Inclusive Country” Charitable Foundation created the online platform “Pratsyuy!”. And linza agency helped with the PR component.
On the “Pratsyuy!” platform, you can already find jobs from the following market giants: PrivatBank, Auchan, Darnytsia, and Kyivstar. This is a solid base, well-known businesses that are followed by leading media. So we used this information as a strong point. We highlighted it in our press release and letters to the media.
RESULTS OF THE MEDIA CAMPAIGN:
30+ mentions in online media (including The Village Ukraine, Svidomi, Detector Media), more than 20 mentions on social media pages. The total reach of the media campaign amounted to 42,656+ people.
Creative team
Ira Shostak
CEO & Marketing lead
Les Yakymchuk
Creative Lead
Natalya Zasyadko
Producer
Olena Zenchenko
Art Director
Izabella Aronson
Head of PR
Anna Sovshchak
PR Manager
Mykhailo Komarov
Creative Copywriter
Alina Smelaya
Motion Designer